| Alliance Data Systems is a provider of data-driven marketing and loyalty solutions. Co. provides a portfolio of outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services and private label and co-brand retail credit card programs. Co. focuses on facilitating and managing interactions between its clients and their customers through all consumer marketing channels, including in-store, online, email, social media, mobile, direct mail and telephone. Co.'s products and services are reported under three segments: LoyaltyOne®, Epsilon and Card Services. |
When researching a stock like Alliance Data Systems, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ADS Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ADS stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the ADS 200 day moving average ("ADS 200 DMA"), while one of the most popular "shorter look-backs" is the ADS 50 day moving average ("ADS 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Alliance Data Systems.