The Kroger Co. is a food and drug retailer. Co. operate supermarkets, multi-department stores and fulfillment centers throughout the U.S.. It operates approximately 2,722 supermarkets, 2,257 pharmacies and 1,665 fuel centers in 35 states and the District of Columbia while also operating online through a digital ecosystem to offer customers an omnichannel shopping experience. Co. also manufactures and processes food for sale by its supermarkets and online. It offers Pickup and Harris Teeter ExpressLane personalized, order online, pick up at the store services at 2,350 of its supermarkets and provide delivery, which allows it to offer digital solutions to substantially all of its customers.
When researching a stock like Kroger, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from KR Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for KR stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the KR 200 day moving average ("KR 200 DMA"), while one of the most popular "shorter look-backs" is the KR 50 day moving average ("KR 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Kroger. |
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Video: Technical Analysis