McCormick & Co., Incorporated is engaged in manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavorful products to the entire food industry, including e-commerce channels, grocery, food manufacturers and foodservice businesses. Co. operates through two business segments: Consumer and Flavor Solutions. In the Consumer segment, it sells its products under the McCormick brand and a variety of brands around the world, including French's, Frank's RedHot, Lawry's, Zatarain's, Simply Asia, Thai Kitchen, Ducros, Vahine, Cholula, Schwartz, Club House, Kamis, DaQiao, La Drogheria, Stubb's, OLD BAY and Gourmet Garden.
When researching a stock like McCormick, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from MKC Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for MKC stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the MKC 200 day moving average ("MKC 200 DMA"), while one of the most popular "shorter look-backs" is the MKC 50 day moving average ("MKC 50 DMA"). A chart showing both of these popular moving averages is shown on this page for McCormick. |
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Video: Technical Analysis