Starbucks Corporations is a coffee company, which roasts, markets and retails specialty coffee in the world. Co. operates in 86 markets and has approximately 38,000 stores worldwide. It has three segments: North America, International and Channel Development. North America segment includes the U.S. and Canada. International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America and Caribbean. North America and International segments include both the Co.-operated and licensed stores.
When researching a stock like Starbucks, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from SBUX Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for SBUX stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the SBUX 200 day moving average ("SBUX 200 DMA"), while one of the most popular "shorter look-backs" is the SBUX 50 day moving average ("SBUX 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Starbucks. |