| Ulta Beauty, through its subsidiaries, Co. is a beauty retailer in the U.S. and a beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. Co. has one reportable segment, which includes retail stores, salon services, and e-commerce. Co. provides the selection of beauty categories, including prestige and mass cosmetics, prestige and mass skincare, bath and body products, personnel hair products, and salon styling tools. Co.'s stores are predominantly located in locations such as power strip centers. In addition to e-commerce platforms, Co. provides a digital experiences, including virtual try-on and skin analysis tools. |
When researching a stock like Ulta Beauty, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ULTA Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ULTA stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the ULTA 200 day moving average ("ULTA 200 DMA"), while one of the most popular "shorter look-backs" is the ULTA 50 day moving average ("ULTA 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Ulta Beauty.